KFC is testing a new menu offering for its restaurants — meatless fried “chicken.”
Teaming up with Beyond Meat, KFC may soon serve BFC — Beyond Fried Chicken — every day.
“The vegan menu item will be available at one KFC location in Atlanta on Cobb Parkway starting Tuesday. Customers will have the option of trying the new item as either nuggets or wings with choice of dipping sauce,” WITN reported. “KFC says it will consider customer feedback before deciding to test the menu item at more locations or launch it nationally.”
“KFC Beyond Fried Chicken is so delicious, our customers will find it difficult to tell that it’s plant-based,” Kevin Hochman, KFC U.S. president and chief concept officer, said in a statement. “I think we’ve all heard ‘it tastes like chicken’ – well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’”
“Beyond Meat has recently announced deals with Subway, Dunkin’, and Del Taco. TGI Fridays currently sells a Beyond Meat Cheeseburger. Dunkin’ is testing Beyond Meat sausage and egg sandwiches in New York and plans to bring the menu item to every American store in the near future,” the TV station reported.
Beyond Meat CEO and founder Ethan Brown said his only regret is not being able to see Col. Sanders himself “enjoy this important moment,” USA Today reported.
“KFC is an iconic part of American culture and a brand that I, like so many consumers, grew up with,” Brown said in a statement. “To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”
The “chicken” is actually made from plant-based material, then shaped.
But CNBC reported that the Beyond Fried Chicken “will be cooked in the same fryers with chicken, which might not adhere to strict vegetarian or vegan diets. The chain said that it is targeting flexitarian customers, people who are trying to cut down on their meat intake.”